Set for October 26-30 this year, Red Ribbon Week is an annual event aimed at raising awareness about the destruction that can be wreaked on lives and communities by drug use.

Though parents can’t be everywhere, there are some steps they can take to help keep their children off drugs.

It’s okay to be the ‘bad’ parent

Don’t let a fear of receiving a negative reaction from a child be a deterrent to talking to them about drugs. Take a strong stance on drug use and don’t back down. Though this will obviously set a clear precedent for what is expected, it also can give children a natural excuse to abstain if pressured. If they know there are serious consequences at home, a teen might think twice.

Establish family rules

Set some guidelines in stone for children, so they know specifically what is expected. Some basic examples include no one under 21 years old can drink alcohol; teens are not allowed to ride with anyone who has been drinking; no parties without parental supervision; and no attending parties where alcohol or drugs are present.

Know your child’s friends

Make an effort to connect with the friends children are spending time with. Make your home a safe gathering place for your child and their friends. Invite your children’s friends over for dinner, and encourage your child to invite friends over. If they are spending time in a place with supervision and rules, there are fewer opportunities for alcohol or drug use.

Get to know other parents

Though getting to know the kids who are influencing your child is obviously important, it’s also critical to know more about their parents and potential home life. Making connections with the families of you child’s friends can open the door for a joint effort to encourage the entire social circle to avoid alcohol and drug use.

Follow the rules

Being a good role model, and setting a good example, is one of the most obvious and easiest ways to discourage drug use. Research studies show that parents who drink alcohol or use drugs are more likely to have kids who drink or use. If you drink alcohol, do so in moderation; if you use medication, use only as directed, and do not use illegal drugs. If you host a party, always serve alternative non-alcoholic beverages and do not let anyone drink and drive.

Promote healthy, safe activities

If there do not seem to be many options for your child and their friends, help create some. Backyard sports, hikes, exercise and outdoor activities are a safe and healthy way for teens to spend time. Also encourage teens to engage in school and community activities such as music, sports, arts or a part-time job.

Tips provided by the National Council on Alcoholism and Drug Dependence.