TAMA-TOLEDO — LifeServe Blood Center is participating in The We Give Blood campaign, the first of its kind nationally. To address the greatest need for blood in a generation, Abbott, a global leader in blood testing, and the Big Ten Conference are teaming up to host the first college conference-wide blood donation competition.

Students, fans and alumni of any of the 18 member schools are encouraged to visit a LifeServe Blood Center donor center or mobile blood drive to donate blood now until Dec. 6. When they do, they are encouraged to submit the donation and vote for the favorite school by visiting BigTen.Org/Abbott. The winning school will receive a $1 million donation for the college to use to advance student or community health.

Participants will receive a free one-month subscription to B1G+ streaming service and be entered to win two tickets and a trip to the Big Ten Football Championship Game. To be a part of this exciting opportunity, schedule an appointment at one of LifeServe Blood Center’s community mobile blood drives by calling 800-287-4903 or visiting lifeservebloodcenter.org.

• Birkwood Village, Nov. 4, 308 Second Ave., Toledo, 3:30 p.m. – 7 p.m.

• Dysart Lions Club Community, Nov. 12, 418 Main St., Dysart, 1 p.m. – 6:30 p.m.

• Tama & Toledo Communities, Nov. 27, 305 Siegel, Tama, 2 p.m. – 6 p.m.

For more information about blood donation or to schedule an appointment to donate blood, call 800-287-4903 or visit lifeservebloodcenter.org.