Iowa State University Extension and Outreach in Tama County is introducing a new free kids’ program: Power of Produce Club (PoP Club) at the Toledo Farmers Market.

This program was created at the Oregon City, Oregon, farmers market in 2011. Due to its success, it has spread to farmers markets all over the nation. The PoP Club has been in Minnesota since 2014 and is growing to markets around Iowa.

Each child participating in the program will receive a reusable shopping bag upon signing up and $3 market tokens to be spent (by kids) on fresh produce. Kids will receive their token once per market. They can choose to spend it on their own $3 selection of fresh, locally grown produce, or save their token for a future market.

The goal of the PoP Club is to empower children to make healthy choices when selecting food to eat. The program offers a chance for children to explore the farmers market and learn about the different varieties of fruits and vegetables, while also learning about how food is grown, by connecting them with local farmers.

Beginning June 9 and returning on June 23, July 7 and 21, and Aug. 4 and 18, children ages four through 12 are welcome to visit the farmers market and join the PoP Club. Registration and check-in will be located at the designated PoP Club desk at the market. Questions about the program can be addressed to Cheryl Bruene at Tama County Extension and Outreach 641-484-2703.