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Dollar Fresh opens in Toledo

November 13, 2019
By John Speer - Editor ( , Toledo Chronicle, Tama News-Herald

A line of patrons eager to shop the new Hy-Vee Dollar Fresh and Hy-Vee Pharmacy stretched from the front doors to U.S. Highway 63 at the 7 a.m. opening item on Tuesday, Nov. 5, Store Director Ryan Melton reports. The first 100 customers received a special bag of welcoming items compliments of the store. Store hours are 7 a.m.- 9 p.m. seven days a week.

At 9 a.m. on Tuesday Tama-Toledo Area Chamber of Commerce members joined city and economic development officials in welcoming the new Hy-Vee Dollar Fresh local employees and corporate representatives at the official ribbon cutting.

Hy-Vee purchased the former Shopko property at 1006 South County Road earlier this year, also having acquired the Shopko Pharmacy.

Article Photos

“Value is the theme,” says store director Ryan Melton (right) of the new Dollar Fresh grocery store which opened last week in the former Shopko location on South County Road in Toledo.
Chronicle photos/John Speer

"The main emphasis we are trying to convey with this grocery store is value," Melton said during a media tour on Monday. The Hy-Vee Dollar Fresh store carries about $800,000 in total inventory, Melton said.

"We carry a lot of the offerings you see in a mega-store in a larger metro, but with an emphasis on value," Melton said during a media tour on Monday.

"As we continue to innovate, we're taking a look at the needs of our rural communities," Randy Edeker, Hy-Vee's chairman of the board, CEO and president said in a statement issued upon the opening of the new Toledo location. "At our Hy-Vee Dollar Fresh stores, our customers will be greeted with helpful smiles that deliver a great customer experience while also encountering a wide selection of quality products at low prices."

Article Map

From now finding a big fresh produce selection where women's fashion once stood to the Hy-Vee Dollar Fresh six grades of beef and a full service meat and fresh seafood counter where toys used to be - there's a lot to discover.

Aisle after aisle of groceries and related products, a "wall of frozen pizza," ready to-eat-meals, and, Melton says, "there's a 52 foot-long offering of Hispanic foods" to be found. There's "13 pallets of deals" featured, a health and beauty department and a 65 foot long section of cold beers along with a full wine and spirit department.

Fresh bakery goods will be delivered to the store daily from the bakery in the Marshalltown Hy-Vee, Melton said. Specialty baked goods may be ordered and delivered to the Toledo location.


Don't forget the Pharmacy which is still located in its front of the store location with Mike Bachhelder and staff continuing to serve customers. Hy-Vee purchased the pharmacy operation from Shopko in February and it has continued in operation through the remodeling of the property.

Pharmacy hours remain 9 a.m.- 6 p.m. Monday-Friday and from 9 a.m - 1 p.m. on Saturday.

Store Employees

General manager Ryan Melton is joined by Chelsee Feuerhelm, product manager, Patrick Thiessen, manager of store operations, Josef Glockl, Amber Navarro and Taylor Whaley, assistant managers, Nadas Thomas, health and beauty manager, Michelle Johnson, produce manager and Jason Wacha, meat manager. They oversee 61 part-time employees as well as store operations.

Melton has been associated with Hy-Vee for 19 years and most recently was at Bettendorf. He and his wife, Anita have purchased a home in Toledo.

The Dollar Fresh Store here is the fourth to be opened by Hy-Vee with locations now operating in Osceola, Centerville and Creston.

An additional store opened at Emmetsburg on Nov. 12 and another is to open in West Point, Neb. on Dec. 11.



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