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Iowa DOT revamps website to better serve you

Smarter, Simpler & Customer Driven

August 7, 2013
Toledo Chronicle, Tama News-Herald

AMES The wealth of information available on the Iowa Department of Transportation's website has been reorganized to make it easier for you to find what you need when you need it.

The new structure is easier to navigate, requires fewer clicks to find the most sought-after information and highlights the online services available 24 hours a day, seven days a week, supporting the agency's goal to be "Smarter, Simpler & Customer Driven."

Cherice Ogg, lead Iowa DOT Web designer, said, "We really wanted the updated site to be focused on what our customers need. To accomplish that, we used analytics from the past year and Web survey results to determine the information most people searched for on our site. Using that information, we reorganized the site making the most-accessed information the easiest to find."

The new website design includes photos of Iowa's sweeping vistas that highlight Iowa's beautiful transportation system. Web designers strived for a clean look to the site, clearing up clutter and streamlining the path to information.

The home page and first level pages have all been moved to the new structure, but there is more work to be done. Ogg said, "We will be working with all DOT offices to move their specific content into the new Web structure over the next several months. The site is always going to be a work in progress to make it as customer-friendly as possible."




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