When co-owner Corey Brown explains it, FUELED spells out what he and his wife, Sabrina, have set their sights on: their new concept restaurant "which is able to provide everybody with the nutrition they need to lose weight, for general health, healing and to build strength."
In today's terms, Corey says FUELED is a "health-centric restaurant."
The Brown family opened the doors last week in downtown Toledo serving natural, organic foods and drinks. FUELED is located at 115 West High St. in a building most recently occupied by Grammy's Goodies.
FUELED?owners Corey, Sabrina and daughter, Karra, Brown in FUELED, their new downtown Toledo Restaurant. The menu board in the background changes daily based upon what fresh products they secure to offer.
They're offering breakfast and lunch Monday-Saturday and are open on Fridays until 7 p.m.
Corey says one of their "Power Puck" breakfast items contains the equivalent beneficial nutrition in 15-20 Egg McMuffins. It is "quinoa-based" and topped with an organic, farm-fresh egg, and then baked, not fried. (Quinoa (pronounced keen wah) is billed as "the perfect grain" but is actually the seed of a plant resembling spinach according to Quinoa-Recipes.com).
Wraps and other lighter fare available are "supercharged" he says. They incorporate fresh, organically-grown vegetables and fruits along with items renown for nutritional value such as chia seeds.
The menu at FUELED "floats" day-to-day Corey says. During their opening week, they said they were selling out at noon time.
They base their daily offerings on what is available which is fresh and organically-grown. This sends them out on shopping trips each evening to secure the ingredients for the next days fare. Corey and Sabrina say they are making every effort to buy as much of the food and ingredients they're serving from local, organic farmers. They have been attending both the Toledo and Grinnell Farmers Markets to obtain fresh produce.
Basic items are salads, light entries, some sandwich options, soups to be served in-season, smoothies, juices and sorbet.
115 West High St.,
MON-THUR - 6 a.m.- 2 p.m.
FRI 6 a.m.- 7 p.m.
SAT 9 a.m.- 2 p.m.
The drink options are blends only of fruits or vegetables and contain no additives.
There is no microwave oven or grill at FUELED. Rather, a baker's oven and 10-burner stove serve the needs of the kitchen and provide more healthy cooking methods according to Corey.
Seating is available for 24 persons and call-in or carry-out orders are available. The location was remodeled extensively by the previous owner. The Browns have made some more additions to the interior.
Corey says he ventured into the areas of nutrition and health "after my doctor told me to prepare to die because you're going to." At the time, he weighed 500 lbs.
"i threw away everything in my kitchen," he says. He then turned to what he terms "nutrition-dense" foods and says, "I started to lose weight."
"Eating healthy and losing weight - feeling better is a by product. It's not rocket science," Corey says.
He said he became more convinced "people cannot achieve their health goals without good nutrition" during the two years he spent working at Anytime Fitness in Toledo.
During that time he became a certified trainer with a focus on weight loss and functional movement. He was even recognized nationally a couple of times through the organization.
Corey also works at Fareway in Toledo and operates Mid-Iowa Photo. Sabrina is employed at Lenihan Intermediate School in Marshalltown working with behavior disorder children.
Originally from central illinois, the couple came to Toledo seven years ago when Sabrina took a job at the Iowa Juvenile Home / State Training School for Girls.
They have three daughters, Bella, 7, Jenna 4, and Karra, 9 months.
The couple are members of the Christian Motorcycle Association and recently joined the Tama-Toledo Area chamber of commerce.
Corey is a member of the National Academy of Sports Medicine.
They live at rural Toledo where they grow wheat grass. They are in the process of obtaining a license so they can add products derived from it to their offerings.
Corey offers this slogan "FUELED: Fuel your body - Fuel your mind - Fuel your soul - Get-FUELED!"