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Norton’s Greenhouse carrying new line of organic products made in Iowa

June 13, 2013
Toledo Chronicle, Tama News-Herald

Norton's Greenhouse, 700 West Ross, Toledo, has added a new line of organic products which promise to improve lawns and gardens through a grassroots approach.

Many lawn and garden products are designed for a certain plant or issue. In a different approach, one new brand made in Iowa, Pure Elements, is going a little deeper. Pure Elements products are designed to improve the soil so anything growing in it is healthier. Customers will find Pure Elements at Norton's Greenhouse in Toledo, IA, as well as other independently-owned garden centers around the country.

"Our focus is feeding the soil the nutrients it needs to grow great plants. Our products work magic below the surface; we know people will be excited to find such quick-acting, effective organic options," said Craig Dick, VP of sales and marketing for the company.

Pure Elements is a new brand name for the brand formerly known as NatraTurf.

The name change was necessary when the company broadened the focus from just lawns to also include gardening. The three products sold under the NatraTurf name since 2009 will continue as Pure Elements products but two of them will have new names. In addition to the three products consumers are familiar with, Pure Elements launches with two new products.

The full family of Pure Elements products is as follows:

SpotGone is a product to filter dog urine and de-icer from the soil which will repair or prevent lawn burn.

GrowStrong is a calcium fertilizer that will stimulate the growth of naturally occurring soil microorganisms.

SoilRepair is a gypsum product to reduce soil compaction, remove sodium and provide calcium and sulfur.

AcidRepair is a limestone product to neutralize acidic soil and promote organic residue breakdown.

SoilSuccess is a humate blend that'll increase the water-holding capacity of the soil and improve micronutrient activity.



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