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Live Healthy Iowa's Next Step Challenge surpasses goals

"The Next Step' ends with 5,461 registered participants

November 18, 2011
Toledo Chronicle, Tama News-Herald

AMES- Live Healthy Iowa's six-week pedometer-based walking challenge 'The Next Step Challenge' finished Oct. 20 with 5,461 participants on 872 team, surpassing last year's numbers and this year's projected numbers. Participants for The Next Step were spread across 93 counties in Iowa, recording more than 1.6 billion steps or 800,401 miles.

"The enthusiasm we received from participants in this new challenge was amazing," said Nicole Bruce, health initiatives director of Live Healthy Iowa. "We heard story after story from Iowans who were making small daily changes in order to raise their activity level and increase their step count. We were thrilled with the outcome and encourage participants to continue with their newfound habits."

The Next Step is a statewide challenge in which teams of Iowans track their physical activity by using a pedometer to count the number of steps achieved each week. Team members report weekly totals on Live Healthy Iowa's website in effort to accumulate points and move their team up the challenge leaderboard.

To learn more about Live Healthy Iowa and get involved in upcoming challenges such as the 100 Day Wellness Challenge in January, visit

About Live Healthy Iowa

Live Healthy Iowa, formerly Lighten Up Iowa, was created in 2001 by the Iowa Sports Foundation as a strategic health initiative to address the state's growing obesity problem. Live Healthy Iowa brings together friends, families, businesses and communities in team-based wellness challenges designed to promote positive lifestyle change. In 2011, more than 152,000 adult and youth Iowans took part in a Live Healthy Iowa program. To learn more, visit



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