The vendors at the Toledo Farmers’ Market sell fresh produce. Many times vendors go home with produce that hasn’t been sold. You may wonder what they do with that produce. The vendors turn it into food for the winter or make a value added product to bring to market the next week to sell. By doing this the vendor is exploring new enterprises for diversification or considering alternative marketing strategies that increase a customer’s perceived value of existing agricultural products.
The fruit that you see one week on the vendor’s tables may come back as a jam or jelly. This means that when the winter snow is blowing you can sit back and enjoy a little slice of the farmers’ market.
The bounty of a summer gardens are beginning to show on the vendors tables. I have seen those bounty hunters on missions, looking for that bounty of a summer garden. They walk through the market looking the tables over, seeing who has the best deal and the freshest looking produce. They take their purchases home and turn it into a value added product to put on their tables in the dead of winter. There are around ten weeks left of market. Be the bounty hunter and come out and see what you can round up. See you at market.