“Sticker Shock” campaign to be conducted in Tama County

TAMA NEWS-HERALD - Tama County SKIP (Supporting Kids in Prevention) kicked off the first “Parent Who Host Lose the Most” campaign designed to target and change adult attitudes about selling and providing alcohol to minors. This public awareness campaign has occurred in other local communities. The campaign purpose is to bring attention to underage drinking in our community.

Alcohol has been identified as the number one drug of choice among Iowa youth, and according to local youth, one of the easiest substances to obtain. The Sticker Shock Campaign goal is to raise awareness of adults knowingly or unknowingly providing alcohol to minors. The campaign participants placed signs in convenience store and grocery stores throughout the county.

The signs display a message that states that providing alcohol to anyone under the age of 21 is illegal and the penalty by law of the consequences. The message on these signs stands out for all to see and provides a strong reminder for all adult providers.

This campaign will help raise awareness that purchasing alcohol for minors is not acceptable within the community, county or the participating businesses.

These signs will be displayed throughout the months of April and May when prom and graduation activities are taking place. Without the local businesses’ support, this campaign would not be possible. S.K.I.P. appreciates their support and willingness to participate.