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Governor Branstad has announced launch of statewide Financial Literacy Program

February 10, 2011
Toledo Chronicle, Tama News-Herald -DES MOINES– Iowa Governor Terry Branstad has announced the launch of the Iowa Financial Literacy Program, a new online program to teach Iowa students the core concepts of personal finance. The program is free to Iowa high schools thanks to a federal grant and a public-private partnership between the College Student Aid Commission and many other organizations, banks, credit unions and companies. Iowa high schools can access the program at

“Financial education is becoming increasingly important, especially in today’s economy,” said Branstad. “By educating Iowa’s youth today, they will be better prepared to make important choices about finances in the future.”

Iowa College Aid has a mission of providing services to support Iowa students and families as they explore and finance educational opportunities beyond high school.

“Financial literacy is a key initiative for our agency,” said Karen Misjak, Executive Director of Iowa College Aid. “The Iowa Financial Literacy Program will help students learn concepts such as budgeting, saving, using credit cards wisely, and making smart borrowing decisions before they go to college or enter the workforce,” explained Misjak.

The online financial literacy platform, developed by EverFi, Inc., was selected through a competitive bid process and uses the latest in new media technology to teach, assess and certify high school students in over 600 core concepts of personal finance. Video, messaging tools, unique 3D environments, RSS feeds, avatars, and gaming components enable students to explore real-world settings, from the floor of the New York Stock Exchange, to a used car dealership.


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